Digital InFact, Inc. (Bunkyo-ku Tokyo, Tomoyuki Noshita as managing director, abbrebiated as "Digital Infact" below) released the new survey report as to the global ad platform including Amazon, Facebook, Google, LINE, Rakuten, Twitter, Yahoo!JAPAN.


115 industry experts from the digital advertising industries had participated in the survey of 20 questions, to evaluate the advertisement services provided by the respective platform. The respondent has reflected their feedback in the format of the quantitative survey.


The survey result was published as “Global Ad Platform Brand Health Report Q2, 2019” on July 1,2019.


The Platform that is good for advertisers in a wide variety of industries

For the question to ask the platform that is good for a large varieties of advertisers, Google had the highest picks, followed by Yahoo!Japan and Facebook.



【The platform that is good for advertisers in a wide variety of industries(%)】





The platform with good schedule management of new product launch and update

About the question to pickup the ad platform with good service release or update, Google has the highest vote followed by Yahoo!Japan and Facebook.



【The platform with a good schedule management of new product launch and update(%)】




The platform with high trust as advertisement media

When asked about the good platform that wins high trust as the advertisement media, Yahoo!Japan has the highest vote, followed by Facebook and Google.



【The platform with high trust as advertisement media(%)】




Top 3 platforms and the score trend (based on 14 items)

The total accumulative score summarized from 14 respective items is as below (※1) (※2). This score has been collected since Oct-Dec 2018.



【Score trend of top 3 ad platform (based on 14 items)】





※1:The item evaluated for the scoring is as below – leadership in the industry, future potentiality, technology, service uniqueness, attractiveness of ad products and format, reachability, trustability, ease of operations, versatility (business scale of the advertisers), familiarity with the brands, attractiveness as the corporate partner, support for advertisers, support for agencies, support for publishers.   


※2: The score is calculated by referring to the ranking in each question as 1st= 7pt, 2nd=6pt, 7th=1pt, and employ the total score accumulated from 14 different items (in case that two brands have the same ranking, the brand will win the score with 1 point deduction. e.g If 2 brands win 1st score, both are given 6 points, not 7 points).


In case there are any need that you would either use or quote this data, please put the name of Digital InFact as an information source.


【Survey overview】 

◆Survey method

Web survey

The survey was conducted using Digital InVoice, the dedicated survey service for the digital advertisement industry


◆Survey samples

115 samples from digital advertisement industry experts (advertiser, advertising agency, adtech vendor, publisher)

 【The respondent breakdown】

■By Industry breakdown:advertiser 29.6%, advertising agency 47.8%, adtech vendor 7.8%, publisher 14.8%

■By Title:C-class 3.5%, director class 7.8%, manager class, 33.0%, leader class 27.8%, staff 27.8%

■By company headcount:Less than 10 2.6%, 10-50 9.6%, 50-100 2.6%, 100-500 23.5% 500-1000 14.8%, More than 1000 47.0%


◆Survey duration

April – June, 2019


◆Survey owner

Digital InFact, Inc.


◆About Digital InFact, Inc.

Digital InFact, Inc. was founded in 2016, as the survey institute for the digital advertisement industry. Digital InFact, Inc. is the group company of Seed Planning, Inc., the research company founded in 1983.




※Please contact the below by email about this release


Digital InFact, Inc.

Yushima Fast building 4F, 3-19-11, Yushima Bunkyo-ku Tokyo, 113-0034

Masatoshi Nagano / Tomoyuki Noshita